HEJSAN GOODS : SWEDISH BEAD BASKETS
Sarah-Jane Brand is the maker behind Hejsan Goods. She also happens to be my big sister, and has always had a great eye for design and can turn her hand to pretty much anything! So, when my sister approached me for her photography I felt privileged and also a little pressure. Sarah-Jane has impeccable taste and I wanted to do the best job I could for her.
We had so much fun on this shoot! We set up studio in my childhood bedroom and decorated a vintage step ladder with metallic fringing. To add extra life to the baskets, we asked our niece to jump in and model for us, she was a natural.
THE SERVICE : LookBook.
THE BRIEF : Create a LookBook for the POP! Collection to be used for online stores and social media platforms.
THE STYLE : Colourful, Fun, and Energetic.
Five Designs make up the POP! Collection. Here they are hand held to give scale and add energy.
Baskets shown against metallic fringing adding colour and fun.
Detail shots to to emphasise the texture and handcraft qualities.
Groups shots featuring Lily to bring fun to the images and help relate to the customer.